GEIT’s New Rural Cash Service Terminals Deployed in Yidu, Bringing Warmth to Local Residents

On December 31, 2016, the first new-type rural cash service terminal of Hubei Rural Credit Union was officially put into operation in Yidu County. As a financial "service station" for rural areas, this product developed and designed by GEIT has been selected by provincial rural credit unions including Hebei, Heilongjiang and Hubei, and has been widely deployed in the market. It provides high-quality and convenient financial services for rural residents, bringing a brand-new look to basic rural financial services.

GEIT’s new-generation rural cash service device providing services in a supermarket

Responding to the national policy of financial inclusion for rural areas, GEIT has developed a new generation of rural service equipment — the new rural cash service terminal — tailored to the unique usage environments and user habits of urban communities and townships, with the design philosophy of low cost, easy maintenance and high security.

It is one of the few self-service devices in the industry developed specifically for public welfare and retail cash scenarios, supporting cash recycling for both deposits and withdrawals. With GEIT’s new rural cash service terminal, customers can not only perform cash transactions such as deposits and withdrawals, but also non-cash services including balance inquiries and utility bill payments, fully meeting the basic financial needs of community and township residents.

Featuring strong banknote adaptability, high counterfeit detection capability and multi-functional integration, the product comprehensively solves the inadaptability problems of traditional financial equipment in rural areas. It is also equipped with serial number recording and tracking technology, effectively improving the security level of rural inclusive finance.

For a long time, basic financial services in rural China have been insufficient. Unlike the dense network of bank branches in cities, most administrative villages in rural areas have no banking outlets. The launch and application of GEIT’s new rural cash service terminals have empowered rural areas with fintech, upgraded rural financial services, and enabled farmers to truly experience the new changes brought by intelligent finance to their lives.

We believe that with strong government support, active efforts from the banking industry, and the application of GEIT’s intelligent technologies, the rural financial service environment will be increasingly improved, bringing a safer and more convenient financial life to rural residents.